Marketing is easy, but only if you really understand it.
And most people do not.
Most people think that marketing is powerful, that it can make people do things that they would not otherwise do.
We have a long history of being scared of such things - like hypnosis, subliminal messaging, hard sell salespeople, etc.
But just because we're scared of the bogeyman doesn't mean that he exists! Subliminal advertising was debunked decades ago - but many still believe it.
