11 November 2012

Big marketing insights from micro-brewed beers

Even though they are small in size individually, craft beer brands show marketers everywhere how to make inroads on highly concentrated industries such as the brewing industry.

The following provides my personal account of Matilda Bay Brewing Co's startup.  Along the way, I address the questions of 'how important is the role of luck in success?' (a good deal), and 'what is the importance of brands?' (a good deal less).

So, this is the story from the dawn of (modern) craft beer time here in Australia.


  1. Anonymous5/1/16

    It is not easy to do do craft beer marketing. You should be able to execute an effective marketing strategy without tarnishing your relationships with your customers.

    Chris, the branding division

  2. Hi Stephen! I've read your story about the marketing insights the birth of boutique brewing in Australia and it's very informative and interesting. The article was well-written. Joseph, Internet Marketing Product Reviews